Al Qaeda Proposed to Change the Name

US Officials said, that Osama Bin laden was so worried about Al Qaeda’s image and he proposed to change the name of Al Qaeda to improve its brand.

A letter found in the compound where he died. Al Qaeda mastermind contemplated new names for his terror network that he hoped would be batter reflection his vision of a holy war with the west.

“It was sort of like brand-imaging,” the official said.

Bin Laden’s proposals for alternative names were not exactly dynamic.

Different names suggested by the Al Qaeda leader Osama, and the name were Taifat al-Tawhed Wal-Jihad, or Monotheism and Jihad Group, and Jama’at I’Adat al-Khilafat al-Rashida, translated as Restoration of the Caliphate Group, the official said.

The defense blog Danger Room’s contest included entries for “League of Extraordinary Beards,” “iQaeda” and “Kandahar Ardent Brotherhood Of Orthodox Muslims (KABOOM).”

Danger Room proposed a new slogan: “Now With 20 Percent less Eschatological Violence.”

Bin Laden was unhappy with the original name of his group– al Qaeda al Jihad, or The Base of Holy War – had been widely referred to only as al Qaeda, dropping the reference to religious war, the US official said.

“His concern was that the al Jihad part was dropped and it was short-handed to just al Qaeda,” the official said.

“From his perspective, that sort of separated the religious aspect of al Qaeda’s mission. And that allowed the West to portray it as an organization and not tied to a …religious movement,” he said.

Last month Bin Laden was killed un Us raid, comes across in the letter as a leader struggling to get the upper hand in the “information war” against the United States, the official said.

“What he was being frustrated by was that most people were seeing the fight against al Qaeda for what it really is – it’s an effort stop a violent organization not a war on religion,” he said.

“That bothered him.”

It was not clear who the letter was addressed to or whether or not it was delivered, but the document appeared to be written in the last couple of years “based on the context of it,” according to the official.